There has been increased
attention recently around the demise of Sydney live music, culminating with
federal minister Peter Garrett declaring a state of emergency for the scene.
This was triggered in part by the Annandale’s ‘buy a brick campaign’, a last ditch
attempt by that potent symbol of Australian pub rock to keep its doors open.
As it happened the Annandale was a lucky survivor largely due to its
creative business solution, but sadly, the Gaelic Theatre, Hopetoun Hotel and
Darling Harbour Jazz Festival weren’t. Have Sydney-siders just stopped caring?
Is Sydney live music being blitzed by competition from other forms of
entertainment and almost unlimited access to free online media? Are council
regulations slowly strangling live music or are we just getting dragged kicking
and screaming into a new era of live music?
As researchers with our fingers
firmly on the pulse we took it upon ourselves to investigate the social and
cultural factors contributing to this ‘state of emergency’. Could the internet
be threatening live music just as it is retailers? Surely not, that would be
ignoring the unique spine tingling euphoria that comes from seeing your
favourite band perform that favorite track. You’ve heard of AMSRS, what about
ASMR (Autonomous Sensory Meridian Response), try getting that online!
A few visits to music venues in
the local neighborhood revealed that Sydney siders still appear to have a
healthy appetite for live music. A trip to Oxford Arts Factory on any Thursday,
Friday or Saturday night is enough to confirm this. What you’ll find is a room
packed full of outwardly excited or at the very least nonchalantly-enthused
live music goers. So maybe live music isn’t disappearing it’s just changing
shape by moving to hipper venues. The shutting down of those iconic Sydney
stages has simply triggered the emergence of new and improved ones, The
Standard, GoodGod Small Club, The Beresford and FBI Social to name a
few. If this is the way live music is going then so be it, respond, revamp
or get left behind.
Sydney live music is also
becoming more concentrated. With fewer available venues, music festivals are
increasingly becoming the standard way of experiencing live music. Ten years
ago there were a handful of large-scale music festivals on offer. Nowadays there
are a myriad of (often extravagantly priced) music festivals catering to fans
of all musical persuasions. You could attend one every second week if
time (and indeed your wallet) allowed. Perhaps this is a reflection of our
increasingly busy lifestyles and appetite for efficiency. Sydney siders are so
time poor nowadays they’d simply prefer to get 10 doses of live music in one
hit! 10 good bands for $100 or one for $50?
And finally, live music isn’t
just changing shape and becoming concentrated it’s now moving in some very
strange directions. Just last year we saw the live comeback of deceased
American rapper Tupac at the world famous Coachella festival. That’s right,
after 18 years he returned from the grave to grace the stage as a hologram
thanks to US company AV concepts. So what will the future hold? Perhaps we will
see a transformation of live music into a semi-digital experience? Imagine the
potential. John Lennon, Jimi Hendrix and Elvis, together at last, performing
live at the Annandale Hotel, brought to you via the magic of hologram!
So yes we acknowledge that live music
is suffering at the hands of the obvious economic and legal factors. Increased
residential living in many areas that have traditionally been home to live
entertainment venues has led to an accompanying trend of legislative and
regulatory changes to protect the rights of residents. But just as artists are
driven out of Surry hills and into cheaper industrial spaces in Marrickville
(triggering another era of gentrification), so too is live music making its way
out of its dingy traditional venues and into new venues, fields and…projector
screens?
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